Course Features
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Why Digital Marketing and E-Commerce?
With digitalization getting embedded in every aspect of our lives, the digital economy and market are here to stay. Digital marketing has turned around better revenue prospects and hence more investments than traditional marketing. With Digital Marketing, companies can identify, build, and target an audience to promote their products or enhance brand awareness. Digital advertising, content creation, content strategy, social media, email marketing, and search media optimization are some of the in-demand skill sets that make a digital marketing campaign up and running. There are plenty of opportunities for Digital Marketers. As more and more companies are adopting digital marketing strategies to reach a wider audience, the job avenues in this domain are also soaring up.
“E-commerce or ‘electronic commerce’ refers to commercial transactions conducted online.” It is the next big thing in the industry now. Everybody wants to be involved in buying or selling things online. The Indian e-commerce industry is burgeoning at a skyrocketing pace. It is expected to surpass the e-commerce industry of the US to become the second largest E-commerce market in the world by 2034 (IBEF). As per a report by PwC and NASSCOM, the industry will be responsible for creating more than 1 million jobs by 2023.
- Online/Display Advertising Executive
- Social Media Executive
- Copywriter SEO
- Executive PPC
- Executive Affiliates
- SEO Manager
- Blogger
- Marketing and automation specialist
- Ux designer
- E-Commerce Executive
- Content Writer
- SEO Manager
- PPC Manager Affiliates/Partnership Manager
- Assistance General
- Business Analyst
- Vendor Manager
- Account Manager
