PGD Digital Marketing and E Commerce

The process of internationalization together with continuous technology improvements, especially in the last three decades, has brought an unprecedented flow of goods, services, labour, and capital across national boundaries. World trade has become increasingly important, foreign direct investment is growing, and the competitive pressures on many industries and firms have greatly intensified. There are big challenges for companies which operate internationally. They are becoming engaged in modes of business that are different from those they are accustomed to domestically. Therefore, it is important to develop a better understanding of how these multinational firms are managed and controlled.

As the demand for high quality international business professionals increases, there will also be an adequate increase in the compensation paid to such employees. Highly skilled professionals with a flair of knowledge in global marketing and international markets and environment will enable companies to acquire global market share. With an international business diploma, students can work in both domestic and international boundaries occupying challenging positions in different organisations. A career in international business enables students to perform in focus areas such as International Marketing, Export and Import trade, International Human Capital, Project management, Strategic alliances, Operations management, Turnkey projects and investments, Logistics and Supply chain management, Training and Consulting, International Consumer Behaviour, Entrepreneurship, and many more critical international business areas.